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What Is Video Hosting And What Are The Best Platforms

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Video hosting involves uploading video content to the internet in order for it to be distributed online or accessed by others.

While it’s impossible to know exactly how many videos there are on the internet, every day, millions of new clips are loaded onto the internet. So, how do all of these videos get stored, distributed, and made accessible to consumers? Video Hosting

Video hosting allows video content to be stored or hosted online – usually by third-party hosting services – and accessed through these platforms or your own website.  

Third-party services, like YouTube and Vimeo, allow you to upload your content onto their sites, where they host the video for you and where others can find it. Simple. This arrangement is a win-win for you and the provider: They benefit from the traffic coming to their site to access your video while you get to use an embed code or link, replicating the video content elsewhere, such as your own website.

We take a look at which video hosting platforms are best for your business’s videos, the types of video hosting options available, and whether it really is worth paying for private video hosting services. 

Top Hosting Platforms

YouTube

Image by NordWood Themes

With over 1.3 billion users, and almost 5 billion videos played on the platform every day, YouTube is the undisputed king of video hosting services. YouTube hosts your videos for free, but here’s the catch.

With so many other videos hosted on the platform, users are unlikely to find your video content unless they search for it specifically, and others can ‘borrow’ your embed code using your video on their sites. On the flipside, with over a billion people using YouTube, you’ve got massive exposure.

Vimeo

Image by Vanilla Bear Films

Vimeo has earned itself a reputation as the more professional alternative to YouTube. While Vimeo has far fewer users than YouTube, the platform does take privacy more seriously, and less competition opens the door for better exposure. 

You’ll need to pay to get the most out of Vimeo, but they do offer a free plan that is still packed with great features. 

Need all the ranking factors to get more views and subscribers on YouTube? Download the full guide below.

DailyMotion

DailyMotion is a French platform, with similar functionalities to YouTube, where users can stream, upload videos, use tags, and create groups. The maximum file size for any video can be 4GB, but the maximum duration is 60 minutes.

It is the second-largest platform for watching videos online and it’s one of the last mainstream to upload video content outside of Google.

Brightcove

This highly customizable video hosting platform is loaded with different options, featuring advertising and monetization bonuses, optimization for mobile, live streaming, lead generation tools, branding assistance, advanced analytics, and much more. If you’ve got the cash and need to use top hosting features, this – along with platforms like Wisteria – is right for you.

Vidyard

Vidyard is all about business video personalization at scale and is for account-based marketing strategies. When your business has a lot of content, this video hosting platform can allow you to upload your videos, insight into content performance, and provide access to agencies to add videos.

Wistia

Wistia allows you to grow your business with videos and podcasts. This platform is for higher leagues, like companies that need a more advanced marketing insight, video performance, SEO help, and analytics for details. The companies that use it are Livestorm, Mailchimp, Accenture, Moz, among others.

Free vs Paid?

Depending on what you’re hoping for your video to achieve, choosing between paying for a hosting service or using a free option can play an important role in how your video performs online.

While free video hosting services might save you a bundle, in the long run, massive competition, usage rights issues, and limited hosting features could mean all your hard work in creating a video is for nothing. Paid services do offer the benefit of extra features and security, but some plans can come with a hefty price tag that may outweigh the benefits to your business for which the video was created in the first place.

Whichever option you choose, always consider your video’s goals and objectives before deciding on paying for a hosting service or not. Launching a new product that you want every to know about? Facebook and YouTube are cheap and practical solutions. But starting a bespoke marketing campaign, targeted at a select group of clientele? Go to the Vimeo, Wisteria, or Brightcove route.

There’s no point in putting so much effort into creating a brilliant video, only to have no way of getting it out there. Video hosting allows you to tap into massive user databases and get your content onto the internet quickly and easily.

While free-to-host YouTube is always your go-to option, other hosting services like Vimeo and Wistia are sometimes worth the investment.

Need all the ranking factors to get more views and subscribers on YouTube? Download the full guide below.

Download 9 ways to get more views, subscribers and action on your YouTube videos

Getting more views and subscribers on YouTube is all about understanding what the YouTube algorithm and what users are looking for. Thankfully, YouTube has a wide variety of factors in its algorithm to decide which videos are the best and to make visible in its search results.

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